Personality Study

Help us to investigate whether people's opinions about online privacy are shaped by their personality and numeracy.


About was borne out of an observation that people enjoy finding out about themselves through online surveys, but typically such surveys are used to drive advertising revenue rather than contributing to academic research. is a (beta) platform for hosting legitimate psychological surveys (free from advertising) resulting in papers, academic posters and/or presentations.

The Questionnaire

This study is part of a wider suite of studies exploring links between Personality Traits and political decisions. The study is being conducted by an independent researcher, Chris Sumner with 'The Online Privacy Foundation'. The study involves no more than minimal risk to participants (i.e., the level of risk encountered in daily life).

Participation in the study typically takes about 10 minutes and is strictly anonymous. Participants complete an online quiz consisting of 3 demographic questions (Age, Sex, Political Orientation), 7 questions designed to measure opions on communication monitoring, 22 questions measuring Authoritarianism1 and 4 question related to numeracy.

Participation is in this survey completely voluntary.

Security & Privacy

No personally identifiable information is collected, responses are treated as confidential, and in no case will responses from individual participants be identified. Rather, all data will be pooled and published in aggregate form only.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place reasonable physical and electronic controls to secure the information we collect.

If participants have further questions about this study or their rights, or if they wish to lodge a complaint or concern, they may contact the principal researcher at

If you are 18 years of age or older, understand the statements above, and freely consent to participate in the study please click here to begin experiment.

(1) Survey and associated text ©2006 Bob Altemeyer. The Authoritarian survey on this web page was adapted from Chris W. Johnson web survey here which was itself adapted from the material in Dr. Altemeyer’s book The Authoritarians, pp. 10-15, chapter 1. Any mistakes are my fault, not Dr. Altemeyer’s or Chris's. The text of the survey is untouched by this adaptation, but minor changes to the surrounding text were made. For instance, the explanation of how to compute your RWA score has been omitted because this page does the computation for you. Nonetheless, you may be interested to know that the answers to questions 1 and 2 are ignored; as Altemeyer explained “I put those items on the test to give people some experience with the -4 to +4 response system. They’re just ‘warm-ups.’” Also, the footnotes in the text following the survey have been omitted. See the book for full details, including his definition of “Authoritarians” (it’s probably not quite what you expect; see page 9).